- Hyundai Motor Group and Exploratorium host experiential science exhibition ‘Have Fun with Science’ at Hyundai Motorstudio Seoul, Oct. 6 to Dec. 15
- Exhibition builds on the organizations’ strategic partnership and previews the Group’s experiential science museum, scheduled to open in 2032 at the Global Business Complex (GBC), Hyundai Motor Group’s future landmark development at the heart of Seoul’s Gangnam Business District
- Visitors can explore fundamental principles through 12 hands-on exhibits featuring themes such as movement, ecology, light and sound
- Visitor feedback and collaboration with science and creative communities will help shape content and operations for the Group’s future experiential science museum
SEOUL, October 6, 2026 – Hyundai Motor Group (the Group) today announced the opening of ‘Have Fun with Science,’ a free experiential science exhibition developed in collaboration with the Exploratorium, San Francisco’s world-renowned museum of science, art and human perception.
Running from October 6 to December 15 at Hyundai Motorstudio Seoul, the exhibition features 12 interactive experiences and invites visitors to experiment with fundamental scientific principles, including movement, ecology, light and sound. It gives visitors in Korea the opportunity to experience hands-on science ahead of the Group’s planned experiential science museum, which is scheduled to open in 2032 at the Global Business Complex (GBC), the future landmark development project by Hyundai Motor Group at the core of Seoul’s vibrant Gangnam Business District.
The exhibition builds on the strategic partnership the Group established with the Exploratorium in April 2026. It is designed to gather visitor comments and reactions to help inform the development of content for the Group’s new science museum.
“The experiential science museum planned for GBC is being developed to foster curiosity and help create a new foundation for science education. As part of this process, we are sharing elements of the museum throughout its development and listening closely to feedback from visitors. We hope more people will have the opportunity to experience hands-on science content, spark their curiosity about science and discover the joy of creative exploration.” – Sungwon Jee, Executive Vice President and Head of Hyundai Motor Group Brand Experience
Why Is Hyundai Motor Group Collaborating With the Exploratorium?
The Group and the Exploratorium share a belief that curiosity, creativity and hands-on learning can inspire new ways of understanding the world.
Located at Pier 15 on San Francisco’s Embarcadero, the Exploratorium was founded in 1969 by physicist Frank Oppenheimer. It pioneered a hands-on approach to science education, based on the belief that people learn science by doing rather than simply observing.
Visitors are encouraged to touch exhibits, conduct experiments and discover scientific principles for themselves. Welcoming nearly 750,000 visitors each year, the Exploratorium is recognized as a leading model for science education and has influenced interactive science museums worldwide. This expertise underpins its long-term partnership with the Group as the two organizations work toward the planned experiential science museum at GBC.
“Prototyping is foundational to how we develop experiences, and we're excited to bring these exhibits to the community — to learn from them, and with them, as we shape the future museum.” – Anne Richardson, Chief Experience Officer at the Exploratorium
What Can Visitors Experience at ‘Have Fun with Science’?
Located on the fifth floor of Hyundai Motorstudio Seoul, ‘Have Fun with Science’ is an experiential pop-up exhibition that enables visitors to explore science through direct participation.
Building on the science pop-up exhibition held at Hyundai Motorstudio Goyang in 2024, ‘Have Fun with Science’ was designed to gather insights from visitors and reflect them in the development of future exhibition content ahead of the opening of the Group’s planned experiential science museum at GBC in 2032.
Its 12 hands-on exhibits include:
- Find Your Balance – develops visitors’ sense of balance as they stand on a moving board.
- Chain Reaction – demonstrates the principles of energy transfer through a cascading sequence of domino blocks.
- Cooperation Game – encourages teamwork and collaborative problem-solving.
- Wind-Carved Landscape – explores how wind shapes sand dunes and creates desert ridges through an interactive artwork.
- Future Proof – encourages visitors to explore technologies, cultural trends and environmental issues that may shape the future.
Together, the exhibits create a space where visitors can discover the enjoyment of science naturally through experimentation, observation, and cooperation.
What Additional Programs Will Be Offered?
Three activity programs using electrical circuits and electronic devices will also allow visitors to connect circuits and explore the principles of electricity.
A Scribbling Machine, available through both pre-registration and on-site registration, will allow participants to build and operate a drawing device powered by rotational motion, combining engineering concepts with artistic expression.
Visitors can enjoy all exhibits and activity programs free of charge by registering for a Hyundai Motorstudio membership.
On the evening of October 6, the exhibition will host Spin the Night, a special opening event for adult visitors, including members of science museum communities and Hyundai Motorstudio Seoul membership customers. Extending the idea of ‘spin’ into physical, visual and sensory experiences, the event will invite guests to see everyday life in new ways and explore the science hidden within it.
Highlights of the event will include the Science of Cocktails, where guests can enjoy cocktails accompanied by scientific explanations and the Take Apart program, which will allow participants to disassemble everyday electronic devices and experience science through play and creativity.
How Will the Exhibition Help Shape the Group’s Future Science Museum?
The Group will invite a range of science and creative communities in Korea to participate, building a broader network for collaboration. It will also analyze comments and reactions gathered from visitors and use the feedback to refine the content and operating approach for its future experiential science museum at GBC.
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About the Exploratorium
The Exploratorium is a portal to the astonishing scientific phenomena that animate our world and shape our actions. We create extraordinary learning experiences that ignite curiosity, upend perceptions, and inspire brave leaps forward. Since 1969, the Exploratorium’s museum in San Francisco has been home to a renowned collection of exhibits that draw together science, art, and human perception, and that have changed the way science is taught. Our award-winning programs provide a forum for the public to engage with artists, scientists, policymakers, educators, and tinkerers to explore the world around them. We celebrate diversity of thought, inspired investigation, and collaboration across all boundaries.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.
More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Media Center (kianewscenter.com), Genesis Newsroom
Press Release Information Accuracy Disclaimer
Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.
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